Thursday 3 December
15:00 – 17:00
Is Marketing Ethics on the Edge?
Business Programme Event #4: Panel Discussion
Room 513, Buchanan House, Glasgow Caledonian University, 58 Port Dundas Road, Glasgow G4 0HF
Is permission marketing being ignored at the expense of sales opportunities? A discussion covering how social media contact links are being used, the ‘new social’ phone call attempting to bypass the gatekeeper, and the use or abuse of online forms on websites that offer the grandest opportunities. What are your experiences as business owners?
Featured speakers: Thomas Anker, Lecturer in marketing at the University of Glasgow’s Adam Smith Business School, who is a specialist on the nature of truth in marketing; Gloria Murray, accountant, business mentor and founder of Murray Associates; and Craig Tannock, runner of bars, cafes and music venues and the specialist in the introduction of the vegan kitchen concept and experience to Glasgow.
Booking & Further Information
Organised by Murray Associates